| Nowadays, more and more aspects of daily life in China take place online. Whether you’re looking to chat with friends, watch videos, meet new people, transfer money, pay your bills, recharge your phone, or pretty much anything else, don’t worry. In China, there’s an app for that! Next to WeChat, there are other popular Social Media Apps in China.  Sina Weibo | 新浪微博 | Xīnlàng Wēibó Launched by Sina Corporation in 2009, Weibo is a social media platform that’s extremely popular in China and has over 550 million active users per month (AUM). Similar to Twitter, Weibo is a micro-blogging platform used by everyday netizens as well as celebrities and influencers. Much like Instagram and YouTube, it’s also a place for influencers to share, promote, and sell products. Many users like to follow their favorite artists to keep up to date with their latest work. DouYin | 抖音 | Dǒuyīn Better known by its Western brand name TikTok, DouYin gained international popularity in 2018 when it joined forces with Musical.ly, a Shanghai-based social media service that has since been phased out and merged under the TikTok corporate umbrella. Zhihu | 知乎 | Zhīhū Very much like the Quora of the Western world, Zhihu is a community question-and-answer website (and app) used by Sinophones to search for expert advice and gain knowledge and insight into different topics. Initially, Zhihu was only available to a select group of users by invitation and referral. This “invitation-only” blogging platform ensured that only verified experts were able to host discussions to attract new users (who then had to apply and wait to be approved). Even today, these verified experts have “official accounts,” allowing users to interact with experts and companies in a wide range of industries. Although it’s not as international as Quora, Zhihu has over 220 million active users and is considered a highly intellectual space. Their target audience consists of people who enjoy long articles and engaging in serious discussions. Fun fact: The name 知乎 (Zhīhū) means ‘Do you know?’ in classical Chinese. Tencent QQ | 腾讯 | Téngxùn TencentQQ is amongst the oldest instant messaging software creations in the Chinese digital world. Launched in 1999, it was (and still very much is) used as an instant messaging service. Since QQ is also owned by Tencent, you may be wondering how it is different from WeChat. QQ is much more like MSN Messenger, and it’s mainly a social networking tool used by Chinese high school and university students. WeChat on the other hand is for a more “grownup” audience and is widely utilized in the professional workplace. |
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